OVERVIEW
Career Fixit is an exclusive career coaching platform, which offers you unwavering personalized career assistance. Our coaches are equipped with versatile knowledge and industry experience. The uniqueness of this platform, our coaches help you to rediscover your goals, strengths, and prepare you to confront any situations towards your dream, and compassionately support you during setbacks until you reach the destination.
CHALLENGE
Unemployment is one of the global issues. It is mainly targeted at young professionals (0-5 years of experience), mid-level professionals (5-15 years of experience) from the corporate industries in engineering, business function. In due process, a lot of them lose confidence, patience, and fear start creeping in, testing their self-worth, so on. A standard or generalized set of solutions doesn't solve the issues because every individual situation, problem, and requirement is different.
Career coaching will help you to resolve job seeker's issues. Apart from being certified as a coach, most of them have industry experience; they can offer first-hand information on what industries expect from their candidates and coach you accordingly.
In this project, we have conducted customer interviews to get real insights from the job seekers and career coaches about their pain points, expectations. So, it opens up the space to understand the efficacy of career coaching and its impact on solving user problems.
RESEARCH
During my customer interview, I have noticed that their problems are much more than the professional hurdles; emotional and psychological barriers are the main impediments. Some are aware of their problems and don’t know how to do it, and some do have convictions about their need/wants and how to get it but not confident about it, while few are clueless about how to move forward. Irrespective of their professional background, lack of mentorship or guidance is the main pain point. Further education, online certifications, internet resources give you knowledge and awareness but don’t necessarily solve your problems.
PAIN POINTS
JOB SEEKERS
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Mentorship required.
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Lack of relevant skills/experience.
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Lack of networking/referrals.
SOLUTIONS
JOB SEEKERS
1-1 personalized guidance will be offered.
In-house courses are offered that are practiced by the industries, offer you training to scale up.
Best strategies will be taught to network.
PAIN POINTS
COACH
Fear/self-doubts for customers to reach a coach.
Lack of awareness about career coaching.
SOLUTIONS
COACH
Clear-cut information about career coaching, busting the myths.
A free consultation will help to overcome inhibitions.
PERSONA
STUDENT
Srivatsan, 22-year-old from India. He is a fresh graduate who has completed his undergraduate in mechanical engineering. He is currently looking for roles as a graduate trainee in Oil and Gas sector. He is not having relevant skills or experience.
“As a fresh graduate, I wanted structured career mentorship to pursue my career, I want right advisory to find and make use of the resources available to build skills and relevant experience”
CUSTOMER JOURNEY
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COACH
Manish is a 40-year-old career coach from India, whose focus on coaching young professionals including fresh graduates. He is looking to expand his market to a larger target audience and standard platform to establish himself.
“As a coach, I want to establish myself as a coach globally, to coach more young professionals who are come from the poor financial ground all over the world, at affordable prices”
CUSTOMER JOURNEY
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USER STORIES
ACCEPTANCE CRITERIA
As a final year undergraduate, I want to connect with coaches who have a recruitment background; they can exact information about the process and offer the best advice to crack it.
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As a user, I find it difficult to get desired results, it takes too much time.
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As a user, I want the coaches who are available in my location.
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As a user, I want faster results, after applying the filters.
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As a user, I want more results to be displayed on a single page.
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As a user, I want top affordable coaches who are highly experienced.
As an engineering graduate, I am looking to kick-start my career in the sales and marketing field, but I don’t have relevant skills or experiences. I am not sure how and where to start.
The app shall showcase the top 10 best-matched coaches who have a recruitment background based on the user criteria.
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The app should display the desired results within 2 clicks.
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The app shall display the best-matched coaches upon the user applying the desired location.
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The app shall display the results within 0.5 seconds.
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The app should display 100 results per page.
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The app should display the least expensive to most expensive coaches, having more than 15 years of experience in ascending order.
This app should display working professionals-cum-coaches, having sales and marketing background, offering skill-based training.
As an experienced HR professional, I am looking for a job opportunity with a better salary, as I get roles below my former position.
This app should provide highly qualified HR coaches who have negotiation as their forte.
As a user, I need an alternative way to log in at a single click because sometimes, I find it tiresome to do robot check, to enter username & password every time.
This app should provide biometric authentication, which will ease your logging in experience and enhance the security aspect.
As a user, I need information about career coaching and the detailed background of each expert.
This app should have every piece of information related to career coaching in the FAQ section and display background experience about the coaches.
As a coach, I find some websites or apps have an overwhelming user interface, challenging to navigate.
This app should provide a simple and elegant user interface. It should be easy and comfortable to use.
As a user, I find it difficult to have a video/audio conversation in different platforms to interact with coach. Some countries have restricted it.
The app should provide a built-in simple video/audio calling option to interact with each other, without the need for a VPN.
As a first-time customer, I have doubts about buying a service from a coach. Therefore, I am hesitant to pay in the first meet itself.
The app shall offer a free 30-minute consultation with any coach.
As an app user, when I am using mobile data, the background consumes more data. I find it frustrating, and sometimes I am not aware of it.
As a user, I am concerned about my credentials, very reluctant to save my password. I wanted to have safe and secure interaction.
The app should automatically TURN-ON data saving option while using mobile data and notify the user about the data consumption.
The app should give the highest priority is given to security. All data need to be stored in an encrypted form.
As a professional, I am looking for a highly experienced coach who has strong connections, helps in getting referrals and networking.
The app shall provide best-matched premium experts who are highly experienced having more than 15 years of experience.
As a busy professional, I want to reschedule my meetings in certain circumstances.
As a user, I live in a little insecure environment; I need additional security features to use the app.
As a user, I sometimes face issues in creating an account, log-in, or booking an appointment, bugs in the app.
The app should give a provision, allowing users to reschedule their meetings anytime as per their choice.
The app should have a two-step authentication, where for every log-in, a dynamic one-time password will be sent to their registered email and mobile number.
The app should provide human customer support, any queries should be addressed and resolved within 24 hours.
RISKS
Schedule risk: There might be sudden changes required in the product feature before the launch, which will be delayed delivering on the initially proposed date.
Prevention - To have a buffer time before the initial launch date, so that any changes will not affect the product launch
Budget risk: Any addition of a new feature in the product, can affect the budget.
Prevention - Take more time in the ideation stage, and meticulously forecast the possible unexpected changes that can happen, at least have a 10% to 20% extra resources more than the proposed budget
Operational risk: If any changes made in the project scope, miscommunication among the teams can affect the project.
Prevention - Transparency is the key, to avoid misinformation and intimate the changes immediately to the involved teams regularly.
Technical risk: Data privacy and payment portal fraud.
Prevention - Partner with security and its associated teams, make sure more importance is given.
Programmatic risk: Communication challenges between the end-users.
Prevention - Build a strong feedback system, closely work with engineers to improve it on a timely basis.
Business risk: Funding challenges, getting potential customers, takes time to establish a reliable and credible platform.
Prevention - conduct proper customer research and design the best possible scalable business model.
PRICING STRATEGY
The average cost of career coaching is $100-$150 per hour. Even the package-based coaching cost around $1000 with a time-bound condition.
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We provide package-based coaching from $100 onwards without time-bound restriction, a one-time fee will be levied on subscribing to non-premium coaches.
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For premium experts, a fixed percentage of 10% will be levied on the value of the service. Starting from $400 onwards available.
